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Capital One’s banking division is reviewing its creative business, now split between Rogers/Townsend and Kirshenbaum Bond Senecal + Partners.
In terms of annual revenue, the account is estimated at $5 million. Media spending on Capital One banks exceeded $65 million last year, down 51 percent from about $135 million in 2009, according to Nielsen. Those figures don’t include online spending.
An estimated dozen agencies have responded to an initial request for proposals, which was issued by Boston-based consultancy Pile + Co.
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