Cannes Video: Roger Daltrey on Music and Branding

CANNES, FRANCE Rock legend Roger Daltrey, the 65-year-old singer of the Who, joined promoter Harvey Goldsmith for a panel at Cannes on Thursday, sponsored by Young & Rubicam, in which they reminisced about their careers and spoke about how the Who built its mega-brand.

“Very early on in our career, we realized the only way we would get noticed was daring to be different,” Daltrey said.

He joined Adweek at the Majestic hotel for a brief chat about music and branding. In the video above, he discusses his influences, the secret to his longevity, which Who song he’d like to see in a commercial and what he’s doing next.