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CANNES, FRANCE Rock legend Roger Daltrey, the 65-year-old singer of the Who, joined promoter Harvey Goldsmith for a panel at Cannes on Thursday, sponsored by Young & Rubicam, in which they reminisced about their careers and spoke about how the Who built its mega-brand.
“Very early on in our career, we realized the only way we would get noticed was daring to be different,” Daltrey said.
He joined Adweek at the Majestic hotel for a brief chat about music and branding.
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