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That’s What It Will Take for Texans to Win Kahlœa
DALLAS–Square One here is among six contenders in a $12 million national account review for Allied Domecq’s Kahlœa, a coffee liqueur looking to boost summer sales and broaden its demographics.
According to a client official, those pitching for the creative and media account are Square One; incumbent Lois/EJL, BBDO Worldwide and Leap Partnership, all Chicago; and ID8, Los Angeles. Lois/EJL, New York, is also competing, but not in tandem with its Chicago sister office.
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