Can the BuzzFeed Formula Work for Real News?

Big hires at meme central hints at 'real' journalism

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BuzzFeed, the meme-centric social news site known for its reserves of offbeat content and silly cat photos, is stockpiling journalists—serious ones.

Last week, it announced the hire of award-winning Rolling Stone writer Michael Hastings, adding to an impressive roster of reporters that include Gizmodo’s Matt Buchanan,’s Doree Shafrir, New York magazine’s Amy Odell and, most notably, Politico powerhouse Ben Smith. The recent spate of big hires has even sparked its own Tumblr.

It’s all part of an original content effort that CEO and co-founder Jonah Peretti said is intended to make BuzzFeed the leading social publisher.



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