Campbell Mithun Names CEO

CHICAGO Interpublic Group’s Campbell Mithun has promoted agency veteran Steve Wehrenberg to CEO, succeeding Jack Rooney in the post. Rooney is leaving to become North American CEO of WPP Group’s OgilvyAction and president of Ogilvy & Mather in Chicago.

“Steve has been groomed for this position and we expect that the transition in leadership will be seamless,” said Rooney in a statement. “Our clients and our people are most pleased that our management depth is such that Steve can step right into the CEO position.”

Campbell Mithun president and CCO Jonathan Hoffman will remain at the Minneapolis shop, where Wehrenberg’s tenure has stretched 25 years.

Rooney joined Campbell Mithun in 2004 as president. He took the CEO title a year later when he brought Hoffman on board. The move to Ogilvy marks Rooney’s second stint at the shop; he previously led the agency’s BP account. (He was also once vp, marketing at Miller Brewing in Milwaukee.)

When Rooney arrived at Campbell Mithun, the agency was mired in stagnation, failing to win significant new business and unable to attract a creative leader. Rooney installed Hoffman in the CCO slot and helped the shop add accounts such as the Hartford and National City Banking. But during that period the shop also lost a cornerstone account, Andersen Windows.

At Ogilvy, Rooney will partner with Ogilvy’s Chicago CCO Joe Sciarrotta. He takes over duties handled by Linda Garrison, who last month left to become director of marketing and communications at Steppenwolf Theater Co.

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