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Campbell Soup has kicked off a promotion called “Address Your Heart” for the third consecutive year in order to raise $1.8 million toward heart disease awareness. The promo ties in with a red carpet event next month and will benefit the American Heart Assn.’s “Go Red for Women” project.
This year’s effort involves a tie-in with NBC’s 30 Rock star Jane Krakowski and runway fashion designer Nicole Miller.
Through Feb. 6, consumers can visit Campbellsaddressyourheart.com and vote for one of three Nicole Miller-designed dresses that Krakowski will wear at the Woman’s Day Red Dress Awards on Feb.
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