Campaign Of The Year: Hewlett-Packard

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In late 2003, Goodby, Silverstein & Partners created “You,” an emotional paean to digital photography for Hewlett-Packard in which pieces of images freeze on screen and become floating still pictures, all to the soundtrack of the Cure’s hit song “Pictures of You.” Last year, the challenge was to create a campaign not only about taking pictures but about printing them as well.

Thinking about that brief one day last spring, French director Francois Vogel sat down at his desk and mocked up a test ad.

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