California Lottery's African American Account in Review

The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.

The California Lottery last week issued a hefty 68-page RFP for its African American market ad account.

The business, worth $4 million over the next four years, includes creative and media, said lottery contract administrator Margie Sunahara. At press time, it was not known if the incumbent, Carol H.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in