California Lottery Names Minority Finalists

LOS ANGELES The California Lottery said it has narrowed the search for an agency to handle its Asian American marketing account to two finalists.

Shops advancing are GlobalHue in Los Angeles and the incumbent, Time Advertising in Millbrae, Calif. The lottery said it received proposals from five agencies. The projected budget is approximately $6 million over four years, with the option to extend up to two additional years.

The two shops are expected to present finalist case studies the week of April 11. The lottery plans to select a winner by April 18.

The cut in the Asian American review comes as the agencies vying for the lottery’s five-year, $125 million general-market account await rulings on several protests. McCann-Erickson in Los Angeles was named the winner this week, pending approval from the lottery commission. DDB in Los Angeles, however, has filed a protest over the lottery’s review process; Foote, Cone & Belding in San Francisco has filed an intent to protest its disqualification from the review; and the incumbent, Grey in Los Angeles, is also considering a protest.