California Lottery Hears From 8 Shops

LOS ANGELES Eight agencies have submitted proposals for the California Lottery’s four-year, $100 million general-market advertising account, the lottery said today.

They are: Omnicom’s BBDO West in Los Angeles and San Francisco, which is pitching with PHD, and DDB in Venice, Calif., pitching with Alcone Marketing and OMD; Interpublic Group shops Dailey & Associates in West Hollywood, Calif., Foote Cone & Belding in San Francisco and McCann-Erickson in Los Angeles; Grey Global Group’s Grey in Los Angeles, which is the incumbent; and independent Ground Zero in Marina del Rey, Calif., and Triple Play, an entity that combines Runyon Saltzman & Einhorn in Sacramento, Calif., with Horizon Media and WongDoody, both in Los Angeles.

Eleven agencies had notified the lottery of an intent to bid on the account. The three agencies that later decided not to pursue the business were WPP’s J. Walter Thompson in Los Angeles and Young & Rubicam in San Francisco; and Omnicom’s TBWA\Chiat\Day in San Francisco.

Proposals were due today by 3 p.m. The lottery is expected to name finalists on Jan. 7 and, following presentations the week of Feb. 9, select a winner by Feb. 25.