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NEW YORK–Nascar may soon have competition when it comes to racetrack product placement. The California Horse Racing Board, Sacramento, has reversed a long-standing ban regarding advertising on jockey attire, owners? silks, and track saddlecloths during the running of a race.
In what is believed to be the first accord of its kind in the U.S., potential advertisers will now be allowed to cut deals with individual jockeys, owners, or trainers. Advertisers can also sell package deals that involve all jockeys or connections with a particular horse.
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