Calendar Of Events

The Future Direction of Online Advertising

New York, Nov. 16

Get a close look at some of the best interactive and multidimensional campaigns of 2005, including work by Audi, Pepsi and Virgin Atlantic. Panelists include Frank Cooper III, vp, promotions, interactive & entertainment marketing, Pepsi-Cola North America; Chris Rossi, vp of marketing, Virgin Atlantic; Jeff Steinhour, managing partner, Crispin, Porter + Bogusky; and Brad Brinegar, McKinney + Silver. Jerry Shereshewsky of Yahoo! will lead the discussion, to be held at the Millennium Broadway Hotel. For more info, call (212) 533-8080, or visit


Chicago, Nov. 17

View commercials selected for excellence and achievement in various craft categories. This show, held at the Museum of Contemporary Art, marks the last stop of this year’s tour. For more info, contact, or visit

boot camp for agency supervisors

Park City, Utah, Nov. 17-18

Ignition Consulting Group’s boot camp is designed to help agency people learn the art of management. Consultant and author Tim Williams will cover the critical areas of agency management, including strategic planning for agencies, the art of hiring smart, personal effectiveness in a professional service firm and best practices of the best agencies. The seminar will be held at The Lodge at Mountain Village. For more info, visit

silver medal luncheon

The Advertising Club of Metropolitan Washington, in collaboration with the American Advertising Federation, each year honors a person who has made outstanding contributions to advertising and has been active in furthering the industry’s standards, creative excellence and responsibility in areas of social concern. This luncheon, which began in 1975, will be held at The Washington Post. For more info, call (703) 683-5954, or visit

Ad Club Holiday Party

New York, Nov. 29

Ring in the holidays with an exclusive wine tasting, hors d’oeuvres and silent auction. Win the opportunity to share a coveted “New York Experience” with one of these advertising stars. This event, sponsored by The Wall Street Journal Weekend Edition, will be held at LQ. Proceeds from the silent auction will go the The Advertising Club Foundation. For more information, call (212) 533-8080, or visit

The Digital Entertainment & Media Expo

Los Angeles, Nov. 30-Dec. 1

Discuss issues in digital music, mobile, digital video, gaming and digital advertising. Ann Sweeney of The Walt Disney Company and Hugh Panero of XM Satellite Radio are just two of 150 speakers who will be in attendance. This event, sponsored by The Hollywood Reporter, Billboard and Adweek, will be held at the Century Plaza Hotel. For more information, visit

what separates the best from the rest

Kansas City, Mo., Dec. 7

Despite differences in corporate culture and style, truly successful agencies share some important things in common. Learn from the best at this 4A’s event, to be held at the Kauffman Conference Center. For more information, e-mail Cecilia Graham at, or visit

Account Management Workshop

Charlotte, N.C., Dec. 9

Sheila Campbell will teach young account managers the skills they need to become sharp. They will learn how to listen for what a client really needs, turn problem accounts around without damaging the relationship, gain confidence in dealing with large and demanding clients, and find out how to get more business. The seminar is designed for account service people with at least one year of solid account service and less than five years experience. The workshop, sponsored by the 4A’s Carolinas Council Board of Governors, will be held at the Westin. For more info, e-mail Joseph Carlucci at, or visit

Please send calendar listings to Diana Lee at

Advertising hall of achievement luncheon

New York, Nov. 15

This American Advertising Federation event, to be held at Cipriani, will honor seven executives, age 40 and under, from Google, MediaVest, Euro RSCG, USA Today, BBDO, NBA Entertainment and GM. For more information, call Mary Hilton at (202) 371-2306, or e-mail

Client Compensation Discussion: Value/Performance Based Approaches

Dearborn, Mich., Nov. 15

Sponsored by the 4A’s Michigan Council, this event deals with value- and performance-based approaches. Agency compensation is a major challenge for both agencies and advertisers. The issues are all too familiar: Cost-based arrangements cap the agency’s profit potential, limit growth and often omit legitimate costs from fee calculations; procurement’s focus is on getting more work at lower cost; and clients need to verify that they are receiving fair value from their marketing investment. Tom Finneran, 4A’s evp, agency management services, will discuss compensation benchmarks, emerging trends and alternate approaches. This event will be held at the Dearborn Inn. For more info, contact Bob Linden at, or visit

2005 4A’s Agency Public Relations Conference

New York, Nov. 15

Titled “Reputation Management: Our Agencies, Our Clients, Our Industry,” this conference, held at New York University’s Kimmel Center, will address best practices. Speakers include Chuck Porter of Crispin Porter + Bogusky, Helio Fred Garcia of Logos Consulting Group, Keith Reinhard of DDB Worldwide and Tim Williams of Ignition Consulting Group. For more info, visit