DIRECT HITSThe Massachusetts Interactive Media Council and the New England Direct Marketing Association present “E-mail and Direct Mail—Strategies for Driving Response,” which will examine whether e-mail and direct mail are two distinctly different strategies or if they complement each other. The event will take place at Suffolk University Law School, 120 Tremont St., Boston. 6:30 p.m. Info: (617) 227-2822.June 27

CREATIVE CONCEPTSAdweek’s 28th annual Creative Seminar, presented in association with Shoot, is titled “Creativity Never Sleeps.” The two-day conference will be held at the Hyatt Regency Lake Las Vegas Resort. Info: 19-20

Calendar submissions should be sent to: Adweek New England, 100 Boylston St., Boston, Mass. 02116, or faxed to (617) 482-2921. Items may be edited for style and length.