ƒ Integrated marketing specialist Don Schultz will speak on “Branding Bee-to-Bee” at a seminar sponsored by the Chicago chapter of the Business Marketing Association. The event is at the 410 Club, beginning at 8:30 a.m. For info, call (847) 256-3883.
ƒ “Customer Management: The New Rules of Marketing” is the topic for the fifth annual Seklemian/Newell Retail Database Marketing Conference. Keynote speakers are Ernest Speranza, senior vice president of advertising and marketing for Toys R Us, and Arthur Middleton Hughes, executive vice president of The Database Marketing Institute.
The conference is at the Chicago Hilton & Towers. For info, call (619) 423-2050.
DEtroit/MAY 18
ƒ The Fourth Annual Automotive Direct Marketing Day will be held at the Ritz-Carlton in Dearborn, Mich. Speakers will include Regina Brady, vice president of interactive at Direct Media; Mary Kubitskey, manager of communications for General Motors’ GM Card Operations; and David Rooney, manager of media operations/customer relationship marketing at DaimlerChrysler. For info, call (248) 258-8803.

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