ƒ The 29th Chicago American Marketing Association Midwest Marketing Research Conference will look into “Utilizing Research for Strategic Direction,” at the Palmer House Hilton, beginning at 8 a.m. Register by calling (630) 469-2581, or visit the Chicago AMA Web site at
CHICAGO/June 5-8
ƒ The Cablevision Advertising Bureau sponsors the sixth Local Cable Sales Management Conference at the Hyatt Regency.
ƒ The 1999 Adcrafest will be held at the Indianwood Golf & Country Club in Lake Orion, Mich. The 1999 Adcrafest tennis tournament is being held concurrently at the Fairlane Club in Dearborn, Mich. For more information, call the (313) 872-7850.