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CANNES, France—"I did it because I wanted to have fun."
Caine Monroy, the 9-year-old creator of Caine's Arcade, had the simplest explanation on Monday for how to be a successful entrepreneur and marketer, when he became the youngest speaker ever in the history of the Cannes Lions festival.
As part of a JWT seminar, Caine held a packed Debussy Theatre rapt with his story of how he built a cardboard arcade in his father's East L.A.