Cadwell, Agency Owner, Dies at 70

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NEW YORK Franchellie Margaret Cadwell, one of the first women to own a national agency, died at home in New York on May 25. Cadwell, known in the advertising world as Frankie, died of cancer at the age of 70.

An award-winning copywriter and author who helped change the way women were depicted in advertising, she was also successful in promoting an image of older people as vital and active.

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