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NEW YORK Franchellie Margaret Cadwell, one of the first women to own a national agency, died at home in New York on May 25. Cadwell, known in the advertising world as Frankie, died of cancer at the age of 70.
An award-winning copywriter and author who helped change the way women were depicted in advertising, she was also successful in promoting an image of older people as vital and active. Her company, Cadwell Davis Partners in New York, represented Johnson & Johnson, Deutsche Bank, AARP’s Modern Maturity magazine, GE Capital, ExxonMobil and other major advertisers.
Her
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