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NEW YORK A team of Interpublic Group agencies has been selected to handle advertising and marketing services backing the launch of Rainbow DBS, Cablevision Systems Corp.’s foray into satellite television, the client confirmed.
IPG’s Lowe in New York is expected to take the lead on the account. The budget, which includes advertising, media buying, direct marketing, public relations, corporate identity and digital marketing, is estimated at $100 million. A client representative, however, said spending has not been determined.
Lowe
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