Slumping Client Contacts a Dozen Shops for $10-15 Mil. Account
BOSTON–Networking company Cabletron Systems has sent requests for proposals to agencies regarding its ad account, which is currently handled in-house.
The client spends about $10 million annually on advertising, said Stephan Gray, senior vice president of worldwide marketing at Cabletron. That figure will likely increase to $15 million within the next year, he said.
Questionnaires have been sent to about 12 agencies located mainly in the Northeast. Responses are due back to Cabletron this week.
While declining to identify the shops that had been contacted, Gray said a range of agencies were sent questionnaires, including ones with more than $100 million in annual billings as well as creative boutiques.
Although Cabletron has contacted full-service agencies, there is a chance the account will be split along creative and media lines.
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