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Phoenix-Area Casino Takes ‘Unexpected’ Theme and Runs With It
LOS ANGELES–Cramer-Krasselt has casino goers expecting the unexpected with the latest in its series of TV spots for the Cliff Castle Casino.
The series of ads, developed under the theme “Totally Unexpected,” captures Cliff Castle’s “greatly enhanced experience from what people expect,” said Brian Landauer, svp and general manager of the agency’s Phoenix office.
Tina Lentz, director of marketing for Cliff Castle, agreed, saying the “Think that’s totally unexpected?” tagline came from “an actual comment that came about in research.”
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