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Campbell-Ewald’s latest ads for Farmers Insurance Group go in two different directions: forward and reverse.
Two TV spots for the home and auto insurer are build on the reverse-photography style used in past efforts, but strip out imagery such as a house burning or a car crashing. C-E evp and executive creative director Debbie Karnowsky called the work “an anti-clutter approach.”
Farmers is expected to spend an estimated $45 million on ads this year, sources said.
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