'C From Compuserve Grades St. John An 'A+'

St. John & Partners in Jacksonville, Fla., landed agency of record status for CompuServe Corp.’s new Internet-based product, dubbed “C from CompuServe.” Industry sources estimated billings at approximately $5 million.
The agency was chosen over “a handful” of undisclosed shops from across the country, said Bob Taylor, manager of market planning for CompuServe in Columbus, Ohio. “[St. John & Partners] understood how we were trying to position this product” to business professionals and technical users, Taylor said.
Scheduled to launch in the U.S.