BuzzFeed and Friskies are headed to the Super Bowl with their "Dear Kitten" branded Web series. The digital publisher and pet food brand have teamed up to create a 60-second TV spot, which will air in the cat-themed markets of Los Gatos, Calif.; Kitty Hawk, N.C.; and Pawnee City, Neb., during the NFL championship game. A longer version of the ad will be posted online for those craving more cat videos.
The regional commercial follows the same general plot as the "Dear Kitten" series, which has been viewed more than 30 million times.
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