Learn how the creator economy is transforming the marketing landscape, and how to cultivate partnerships to grow engaged communities at Social Media Week: The Creatorverse, May 16–18 in NY. Register now to secure your early bird pass.
My husband and I are racing through Penn Station to catch a subway to my brother’s house in Brooklyn. We’re expected for dinner in 15 minutes—now an impossible deadline. Near the LIRR entrance my husband suddenly stops. “I want to go to Cinnabon!” he shouts. “What?!” I call back to him. “We’re going to be eating as soon as we get to my brother’s…” But then it hits me, or rather my nose. We’re within scent distance of the Cinnabon kiosk and its aromatic temptation.