Buyers Mull Upfront

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NEW YORK — After a record $8.27 billion was committed to the 2002-03 schedule in last week’s broadcast TV prime-time upfront, media buyers are asking how and why it happened. And they’re hoping for a measure of payback by year’s end.

The final tally was a whopping 20 percent-or $1.4 billion-more than last year.

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