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Young & Rubicam has a new reason to give thanks.
Butterball has selected the New York office of Y&R to handle U.S. creative duties on its line of turkey offerings.
The selection came after a review in which there were two other finalists. The identity of the other contenders could not be ascertained.
In making the hire, Bill Klump, svp of marketing at Butterball, cited Y&R’s grasp of the brand and its competition, adding that the agency’s strategy and creative were “seamless and standout.”