Bush Selects Gutierrez, Kellogg Taps Jenness

WASHINGTON, D.C. President Bush today selected Carlos Gutierrez, chairman and chief executive of Kellogg, to be Secretary of Commerce.

If confirmed by the U.S. Senate, Gutierrez, who has been Kellogg’s CEO since April 1999, would succeed Commerce Secretary Donald Evans, who announced his resignation shortly after the Nov. 2 election.

At a special meeting, Kellogg’s board of directors accepted Gutierrez’ resignation effective upon his confirmation and swearing in to office. The Kellogg board then elected James Jenness as CEO and chairman, also subject to Gutierrez’ confirmation.

Jenness, who has served on the company’s board of directors since July 2000, most recently was CEO of Integrated Merchandising Systems. Jenness is a former vice chairman and COO of Publicis Groupe’s Leo Burnett who was unseated in a 1997 board uprising that also cost CEO Bill Lynch his job. Burnett is Kellogg’s lead agency.

Bush called Gutierrez, who was born in Cuba, a “great American success story” and a visionary executive, who understands the world of business from the “first rung on the ladder to the very top.”

—Brandweek staff report