Bush Leads With 'A Fresh Start'

Ad Campaign, Launching in Iowa, N.H., Also Targets Hispanics
DALLAS–Texas Gov. George W. Bush goes on the air this week, with the first presidential television spots relaying his “compassionate conservative” message.
Maverick Media in Austin, Texas, created four TV spots to air Tuesday in Iowa and New Hampshire for Bush, whose $57 million war chest makes him the most well-funded candidate in U.S. history.
Bush’s media advisor, Maverick partner Mark McKinnon, did not reveal the campaign budget’s size.
“I can tell you that we will be advertising aggressively in the primary states across the board,” McKinnon said.
The theme, “A fresh start,” will transmit Bush’s “optimistic, hopeful message and will represent a fresh start from cynicism and the negative politics of the past,” McKinnon said.
Ads also target Hispanics.