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Busch Entertainment is talking to several agencies in search of a creative concept that positions SeaWorld as a place where people can connect with nature, company executives said.
The theme-park division of Anheuser-Busch, St. Louis, is considering ideas from both A-B roster shops and outside agencies, said Michael LaBroad, Busch Entertainment’s vice president of corporate branding. He said about six shops are involved.
Incumbent GSD&M, Austin, Texas, is among those invited to pitch concepts. LaBroad declined to identify other shops but said they are of various sizes and that the com pany is looking at a wide range of work.
“We are looking at some scary reels for us and some conservative work,” he said.
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