Busch Entertainment Taps Campbell-Ewald Advertising

CHICAGO–Busch Entertainment assigned its $10-15 million SeaWorld account to Campbell-Ewald Advertising, the company said Thursday.

The theme-park division of Anheuser-Busch, St. Louis, sought ideas for new creative concepts for the marine adventure park from both roster shops and outside agencies [Adweek Feb. 18].

The Warren, Mich, agency, which was not an A-B roster shop, won the account over finalist DDB, Chicago. Originally involved in the pitch were incumbent GSD&M, Austin, Texas; Waylon Ad and Momentum, both in St. Louis; and Peterson Milla Hooks and Martin/Williams, both Minneapolis, said Michael LaBroad, Busch Entertainment’s vice president of corporate branding.