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NEW YORK It hasn’t been a big media spender since its 1989 inception, but Burt’s Bees has found an effective way to engage customers the old-fashioned way: face to face.
Last Friday, the maker of natural skin-care products kicked off the “Burt’s Bees Bee-utify Your World Tour,” the second such undertaking in two years. Working with the AMP Agency, a unit of Alloy Media + Marketing, the company constructed a giant mobile “hive” that is traveling to different events in 15 U.S.
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