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NEW YORK Did you know that every third bite of food eaten depends on bee pollination? That’s why it is critical to be aware of Colony Collapse Disorder, the mysterious disappearance of bees, which presents a growing threat to honeybees worldwide.
Burt’s Bees co-founder Burt Shavitz is addressing the issue through a multiplatform approach, including a public service announcement, online marketing and consumer sampling. Burt’s Bees is partnering with the North American Pollinator Protection Campaign for the effort.
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