Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
McDonald’s has shifted ad duties on its new Oven Selects sandwich from Omnicom’s DDB to Publicis’ Leo Burnett, sources said. The shift follows a creative “jump ball” among roster shops DDB and Burnett, both Chicago; Omnicom’s TBWA\Chiat\ Day in New York and del Rivero Messianu DDB in Coral Gables, Fla.; Publicis’ Burrell Communications in Chicago; and Cossette Communications Group’s Cossette Communications in Quebec City, said sources. Billings have not been determined, sources said.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in