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CHICAGO Leo Burnett encourages people to speak up when they see racial stereotyping in a new pro bono campaign for the Advertising Council and the National Underground Railroad Freedom Center.
The new television spots show people in everyday situations where they see racial stereotyping. In one ad, a woman talking with her African-American co-worker in an elevator clutches her purse a bit more tightly when an African-American man gets on. Disturbed, the African-American woman confronts her colleague when they get off the elevator.
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