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CHICAGO Simmons Bedding Co. is returning to national advertising for the first time in four years with new television and print ads from Leo Burnett touting the company’s HealthSmart bed.
The ads are part of a $15 million campaign for the new product, which features a zip-off mattress top that can be laundered or dry-cleaned, according to the client. The spot, which features a woman demonstrating the product attributes, breaks today and will run on cable networks and selected syndicated programs.
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