Burger King Confirms $250 Million Shift

The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.

NEW YORK — Burger King will consolidate the bulk of its estimated $300 million North America advertising and marketing account at Interpublic Group by giving additional assignments to Media First International and Deutsch/LA, the client confirmed.

The shift had been expected [Adweek Online, July 12].

Deutsch will add field marketing duties in the United States and for English-speaking markets in Canada, assignments currently handled by Bcom3’s D’Arcy Masius Benton & Bowles.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in