'Building the New Economy'

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Allen & Gerritsen Breaks First Work for Cambridge Technology
BOSTON–In its first nationwide branding effort, Cambridge Technology Partners lays claim to “Building the new economy.”
The campaign from Allen & Gerritsen, Watertown, Mass., is designed to help the client, a global high-tech consulting firm, differentiate itself from increasingly aggressive competitors, said A&G creative director Mike O’Brien.
Cambridge Technology has offered e-business solutions for several years, and the ads are intended to announce that to the marketplace, said Claudia English, senior marketing manager for the client.

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