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BOSTON Small Army has added the marketing business of steakhouse chain Bugaboo Creek following a review, the agency said.
Bugaboo is based in Atlanta and had previously worked with crosstown shop Fitzgerald + Co., a unit of IPG, which late last year picked up ad chores on Bugaboo’s larger sibling chain, LongHorn Steakhouse. Both are units of Rare Hospitality.
Fitzgerald’s last work for Bugaboo broke a year ago and positioned the eatery as serving up, “More than just great steaks.”
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