Bud Light's Odd Couple

The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.

CHICAGO DDB’s latest effort for Bud Light—an odd pairing of a primitive tribesman and a modern American as roommates—was born out of a real-life experience. Sort of.

“[Copywriter] Jeb [Quaid] had a really bad roommate in college,” said Mark Gross, the group creative director who oversaw the campaign. “We thought wouldn’t it be funny if we paired up a bad roommate with someone, and that the only thing about him was that he liked Bud Light.”

And

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in