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CHICAGO DDB’s latest effort for Bud Light—an odd pairing of a primitive tribesman and a modern American as roommates—was born out of a real-life experience. Sort of.
“[Copywriter] Jeb [Quaid] had a really bad roommate in college,” said Mark Gross, the group creative director who oversaw the campaign. “We thought wouldn’t it be funny if we paired up a bad roommate with someone, and that the only thing about him was that he liked Bud Light.”
And
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