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NEW YORK — Florence Buchanan has joined Deutsch as svp, group creative director, handling the agency’s newly won $30 million account for the Westin and Sheraton brands of Starwood Hotels & Resorts account, the agency said.
She reports to Kathy Delaney, managing partner, ecd at Deutsch NY, as one of four svp, group creative directors at the New York shop. Buchanan, 47, joins from J. Walter Thompson in New York where she was creative director, partner.
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