Buchanan Joins Deutsch

NEW YORK — Florence Buchanan has joined Deutsch as svp, group creative director, handling the agency’s newly won $30 million account for the Westin and Sheraton brands of Starwood Hotels & Resorts account, the agency said.

She reports to Kathy Delaney, managing partner, ecd at Deutsch NY, as one of four svp, group creative directors at the New York shop. Buchanan, 47, joins from J. Walter Thompson in New York where she was creative director, partner.

In a statement, Delaney said, “I’ve worked with Florence on and off since the early 90s and she is a
proven creative talent with strong leadership skills. Her work is both powerful and impactful and we are excited that she has joined us.”

At Thompson in New York, Buchanan worked on such accounts as Merrill Lynch, KPMG LLP and KPMG Consulting businesses since 1999. She had also worked at then Chiat/Day, McCann-Erickson, TBWA, Young & Rubicam, Kirshenbaum Bond & Partners, and Merkley Newman Harty.

Her account experience includes AT&T, BellSouth, Motorola and Ericsson, Dell, Sun, Gateway, Citigroup, Salomon Smith Barney, American Express Financial Advisors, Chase, Citibank, Reebok, the Bronx Zoo, Bass Ale and Lifetime Television.