Bubble Popping Signals Smoking Dangers

CHICAGO Minnesota teens’ addiction to bubble wrap popping, instead of smoking, is used to expose the lies they tell themselves and others about their tobacco use in a new television spot.

The spot, created by Clarity Coverdale Fury, Minneapolis, and sponsored by Target Market, Minnesota’s youth anti-tobacco campaign, darkly highlights the loss of control when addicted to popping, much like when addicted to smoking. The commercial will air through August in major Minnesota cities.

Target Market is a program of the Minnesota Department of Health and Minnesota Youth Tobacco Prevention Initiative. It is funded with part of the interest from the Minnesota Youth Tobacco Prevention Endowment, which was established with 8 percent of Minnesota’s tobacco settlement.

Spending on the new work was not disclosed.