BSSP Wins Sun Microsystems

Sun Microsystems selected independent Butler, Shine, Stern & Partners for its ad account, the agency confirmed. The Sausalito, Calif., shop prevailed in a competition that included Grey and independent Godfrey Q & Partners, both in San Francisco; and WPP’s Cole & Weber/Red Cell and IPG’s Sedgwick Rd., both in Seattle. The Santa Clara, Calif.-based computer maker spends about $12 million annually on ads, per TNS Media Intelligence/CMR.