Brookstone Preps Holiday Marketing Push

CHICAGO Independent agency Cramer-Krasselt/Hampel Stefanides has created a holiday advertising campaign for Brookstone, the retailer’s first such concentrated effort.

A larger push is expected to come next year, according to the shop, which was recently named Brookstone’s first outside ad agency.

The seasonal effort juxtaposes holiday desires with everyday needs and suggests that gift giving is not only about the receiver. The campaign’s tagline: “Give them what they want.” The ads will appear in print and online media such as The Wall Street Journal, USA Today, Food.com