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Agency Readies for IPO; Bronner Founder Launches Startup
By David Gianatasio
BOSTON„Relationship marketer Bronnercom last week changed its name to Digitas and filed a registration statement with the Securities and Exchange Commission for a proposed initial public offering.
The filing revealed that the Boston agency lost $43 million last year, and that founder Michael Bronner is launching a new venture called Lifetime Rewards.com. Bronner called the startup ˜an e-commerce company with a strong social component … a chance for me to give something back.”
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