Bronner Spinoff Forges Alliance




CMG to Support Rapp Collins Worldwide
BOSTON–Customer Management Group, a fledgling consulting firm in Boston, has formed a strategic alliance with Rapp Collins Worldwide, the direct marketing agency in New York owned by Omnicom Group.
CMG and Rapp Collins will work together on new business pitches and perhaps some retail clients, though specific plans have not been finalized, a Rapp Collins representative said.
The deal does not involve any change in ownership, the representative said. CMG and Rapp Collins currently share no clients, he added. CMG executives could not be reached for comment at press time.
CMG, which now employs a staff of about 10, analyzes client databases and customer lists to develop and fine-tune marketing programs.
The consulting firm was founded last year by president Thomas Manning, a former senior vice president of Boston-based direct marketing giant Bronner Slosberg Humphrey.
P. Amy Feind and Robert Klehm, also former Bronner executives, serve as directors of CMG. Its client roster includes publisher Houghton-Mifflin Co. in Boston.
CMG is not the first Bronner spinoff to join forces with a global communications network. Late last year, Savatar, a 10-person database and technology marketing firm in Boston, announced backing from London-based holding company WPP Group, one of Omnicom’s main rivals.
Savatar was formed by Joseph Pezzulo, former vice president of business technology marketing at Bronner. Savatar works with Ogilvy & Mather, New York, which is owned by WPP, for such clients as AT&T and IBM.