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DALLAS–Payless ShoeSource has selected Bromley Communications to handle an inaugural Spanish-language advertising campaign. The move follows the recent hire of Cecilia Garcia, director of ethnic marketing for the Topeka, Kansas-based client.
“They are going to get fairly serious,” said Bromley vice president of new business Pablo Trench. “For us it is a very special win because Payless has one of the best retail distributions in the nation in multicultural and ethnic neighborhoods, and has tremendous potential for growth.”
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