Brokers Eye Partners In Finals

Partners & Simons is one of a trio of finalists for the estimated $10-12 million ad account of the National Discount Brokers.
Also vying for the business are Stein Rogan & Partners and DiNoto Lee, both in New York. Of the three shops, Partners & Simons, a creative boutique that reported 1997 billings of $30 million, is believed to be the largest.
National Discount Brokers competes against other online stock brokers such as E-Trade and DLJ Direct. The company has 116,000 customers and manages $5 billion in investments, according to Paul Miller, managing director of marketing at the New York-based client.
The shops made final presentations last Tuesday, according to sources close to the review. A decision was expected late last week or early this week.
Working with Partners & Simons on its pitch was art director Don Easdon, former creative director of Heater Easdon Advertising in Boston who now freelances. Easdon has worked with Partners & Simons for more than a year on a variety of assignments, according to Partners & Simons principal Gib Trub. “We have an ongoing arrangement with Don,” Trub said. “He’s great to work with.”
The Boston shop has a strong background in high-technology and financial services accounts, servicing clients such as PC Magazine, PC Week, Bay Networks and Engage Technologies.
For the past five years, the shop has also worked for Fidelity Investment’s 401(k) business based in Covington, Ky., producing print ads targeting small and midsize businesses.
Separately, Partners & Simons last week said it had been awarded the $3 million account of SMC Networks. The client, based in Hauppauge, N.Y., specializes in products and solutions for the local area networks of small and midsize clients.
The agency will create a print campaign aimed at computer networking managers and resellers. Ads will run in various trade publications, including PC Magazine, PC Week, LAN Times and Computer Reseller News, according to Trub.