Broadcast Still Trying to Find the Next Friends

Same boring lineup

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

On the heels of a 2012-13 broadcast television season in which the networks have failed to deliver a runaway hit, the Big Four and the CW are digging deep. But as is so often the case, the creative capital on display in this development season doesn’t seem to reflect the megadollars being spent in the pursuit of the Next Big Thing.

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