Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Fogarty Klein Does First TV Work For Brand
DALLAS–Fogarty Klein & Partners in Houston has launched the first television commercial promoting International Home Foods’ Ro-Tel Tomatoes and Green Chilies.
A 30-second spot will air this month and next in various Texas markets and in New Orleans.
The television commercial features an animated Ro-Tel can that moves to a Latin musical beat as it transforms the look of a cheese dip and a meat loaf.
“We know that our product is used to zest up snack recipes,” said Gerry Lopez, general manager of International Home Foods’ (IHF) Southwest brands division.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in