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Rock the Vote, a political awareness organization founded by recording industry leaders and Brilliant Digital Entertainment, a developer of 3-D technologies for rich-media content creation, has launched a viral advertising campaign to educate young people on hate crimes in America.
The campaign, which was in development for six months, will also address the wave of terrorism that hit America in recent weeks. Brilliant Digital created the viral campaign using its proprietary b3d technology. BDE and Rock the Vote have enlisted musicians such as Sisqo, Moby and Outkast to participate in the campaign.
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